CEO Jim Melvin will speak on AppSmyth’s Guest Genome during the 2015 Restaurant Leadership Conference in Phoenix, Arizona. “Changing the Guest Landscape in Pursuit of the Guest Genome” is a joint presentation with Joel Doherty, Head of Global Strategy and Business Development for EPSON America. The Innovation Forum session will take place in Grand Sonoran D of the J.W. Marriott Desert Ridge Resort and Spa on Tuesday, March 24th  at noon.

New data and cloud strategies can support richer insight into consumer motivations and behavioral patterns. AppSmyth’s Guest Genome captures customer interaction with the brand – from POS transactions to social engagement – and supplements it with demographic and descriptive data to build robust profiles. These profiles are then used to power real-time analytics and micro-targeted campaigns. The result? Increased revenue and loyalty for the brand.

The 2015 Restaurant Leadership Conference: New Dynamics of Growth is an invitation-only event open to restaurant industry thought leaders. It runs from March 22-25th.


 
Changing the Data Landscape in Pursuit of the Guest Genome

Joel Doherty, Head of Global Strategy and Business Development, EPSON America
Jim Melvin, CEO, AppSmyth

Tuesday, March 24, 2015
12:00 noon

J.W. Marriott Phoenix Desert Ridge Resort and Spa
Grand Sonoran D