AppSmyth is pleased to announce the hire of Jonathan Roosevelt as company President. Roosevelt’s tenure with AppSmyth began in March 2013 as a member of the company’s board of directors.

“Jonathan has been working with us for the past twelve months. During this time, he led our financing efforts, architected our go-to-market strategy, and established our critically important sales relationships,” said Ravinder Grewal, AppSmyth CEO. “We look forward to drawing on his experience in venture capital and as a successful entrepreneur as we rapidly scale our business.”

A 20 year “hands-on” entrepreneur and investor in the tech industry, Roosevelt’s areas of expertise include capital raising, business strategy, and sales. His work experience and investments have included Fitbit, Healthy Fit, SoFi, Reboot with Joe, Rental Beast, Boatbound, and Rabbl. Roosevelt currently serves as the Chairman of Roosevelt Capital. He is a resident of San Francisco and a graduate of the Harvard Business School.

“I am very excited to join AppSmyth at this time of expansion and growth,” said Roosevelt. “I am particularly excited about all of the sales traction we’re getting and the receptivity of the industries we’re serving. We’ve been working hard to understand their pains and to address them.  We are honored to serve the restaurant and retail industries.”

Join Jonathan Roosevelt and AppSmyth at the CONNECT 2014 Mobile Innovation Summit this August in Chicago.  Roosevelt will join fellow industry experts and panelists to discuss Driving Revenue with Personalization and Localization.

AppSmyth’s cloud-based SaaS platform allows retailers to quickly launch a mobile presence to extend the client’s brand and deepen its relationship with its customers. Clients can choose from a range of configurable features including rewards and loyalty programs, personalized offers, surveys social sharing and mobile payments. AppSmyth also provides a client dashboard to launch and monitor mobile programs and campaigns that drive deeper customer engagement and sales. AppSmyth is headquartered in Oakland, California with offices in Los Angeles, Ireland and India.

Read more about AppSmyth’s contributions to changing the restaurant industry’s customer and marketing strategy as a SaaS company that creates mobile applications in a May 2014 Franchise Times feature here.