AppSmyth is delighted to announce the hire of Sam Sur as Vice President of Engineering.  Sur brings more than 20 years of software development related to process automation, business process intelligence and data management, integration and analysis.

“We’re excited to welcome Sam and his considerable experience to the AppSmyth team,” said Ravi Grewal, AppSmyth CEO and founder.  “Sam arrives at a time when AppSmyth faces exponential growth and opportunity.  We look forward to expanding AppSmyth’s dynamic products to meet growing client needs.”

Sur’s professional experience includes Hitachi High Technologies, America Inc., Composite Software, IBM and StoneRiver.  He holds a masters degree in engineering from the Indian Institute of Science as well as business programs at the University of California, Berkeley.

“I look forward to using my skills to leverage the current and expanding marketplace,” said Sur.  ““My criteria for joining a company is that they are in the right space and have an exciting team to work with. AppSmyth is in the right space at a time – when mobile analytics is exploding – and have also done a great job of putting together this sort of team.”

Sur’s professional history includes enabling revenue and profit growth through the management of software engineering activities. He excels at building and leading top-performing teams, directing mission-critical projects and programs, and providing innovative technology solutions to support business needs.

AppSmyth’s cloud-based SaaS platform allows retailers to quickly launch a mobile presence to extend the client’s brand and deepen its relationship with its customers. Clients can choose from a range of configurable features including rewards and loyalty programs, personalized offers, surveys social sharing and mobile payments. AppSmyth also provides a client dashboard to launch and monitor mobile programs and campaigns that drive deeper customer engagement and sales. AppSmyth is headquartered in Oakland, California with offices in Los Angeles, Ireland and India.

Read more about AppSmyth’s contributions to changing the restaurant industry’s customer and marketing strategy as a SaaS company that creates mobile applications in the Franchise Times feature here.