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AppSmyth is proud to be a Silver Sponsor at FSTEC NexGen 2014, the $660-billion foodservice industry’s premier technology conference and exhibition. FSTEC is the longest running technology showcase in the U.S. that focuses exclusively on foodservice.

The invitation-only event is being held from September 21-23 at the Sheraton New Orleans, Louisiana.

FSTEC’s keynote speaker this year is the 2009 Super Bowl MVP-winning quarterback for the New Orleans Saints, Drew Brees. who will share his leadership insights as well as his own experience as a restaurateur with the Jimmy John’s franchise.

For more insights into the dynamic opportunities of the FSTEC conference, read the Top Ten Aha’s! from the FSTEC 2013 conference by Peter Romeo, Vice President and Editorial Director of Restaurant Business Magazine.

AppSmyth’s cloud-based SaaS platform allows retailers to quickly launch a mobile presence to extend the client’s brand and deepen its relationship with its customers. Clients can choose from a range of configurable features including rewards and loyalty programs, personalized offers, surveys social sharing and mobile payments. AppSmyth also provides a client dashboard to launch and monitor mobile programs and campaigns that drive deeper customer engagement and sales. AppSmyth is headquartered in Oakland, California with offices in Los Angeles, Ireland and India.

Read more about AppSmyth’s contributions to changing the restaurant industry’s customer and marketing strategy as a SaaS company that creates mobile applications in the Franchise Times feature here.