CONNECT logoAppSmyth is pleased to sponsor a panel discussion at the CONNECT 2014 Mobile Innovation Summit.  The panel, Driving Revenue with Personalization and Localization, will be moderated by AppSmyth’s president, Jonathan Roosevelt.  Panelists include industry experts David Bloom of Ordr.in, Michael Wokosin of Redbox and Richard Lowden of RTB iQ.

The ​CONNECT ​2014 ​Mobile ​Innovation ​Summit ​will ​explore ​the many opportunities ​that ​retail ​and ​restaurant ​enterprises ​have ​for ​leveraging ​mobile ​and ​digital ​channels ​to ​build ​their ​brands, ​increase sales, ​improve customer ​engagement, and experience ​and ​loyalty.  The summit is being held August 18 -20 at the Sofitel Chicago Water Tower.

The AppSmyth panel will discuss their industry insights revealing while developing an app has been a primary mobile strategy, the real value is the data collection platform. Data-driven personalization and localization capabilities through branded mobile apps can drive frequency, increased spend, daypart, and reach through targeted campaigns. The bottom line is a dramatic increase in same store sales.

Read the panelists full bios below.  Read more about AppSmyth’s mobile technology industry insights for restaurant and retail businesses in the Franchise Times feature from May 2014.

Jonathan Roosevelt, AppSmyth’s president, is a 20 year “hands on” investor and entrepreneur in the tech industry, Jonathan is president of AppSmyth, a cloud-based SaaS platform that enables restaurants and speciality retailers to quickly launch a mobile presence to extend its brand and deepen customer loyalty. Jonathan’s areas of expertise include business strategy, business development and sales. His involvement in new and emerging technologies has included Fitbit, Healthy Fit, SoFi, Reboot with Joe, Rental Beast, AppSmyth, Boatbound, and Rabbl. Jonathan also currently serves as the chairman of Roosevelt Capital.

Richard Lowden is founder and CEO of RTB iQ, a team of data science, computer science and media professionals dedicated to helping clients execute superior micro-targeted local mobile advertising media programs. He has over 15 years’ experience driving exceptional performance and record-breaking revenue in world-leading media and advertising organizations, including The Weather Company, Weather Underground and Winstar Interactive. Richard is also a leader in the mobile programmatic industry having founded the Mobile Marketing Association’s Programmatic Committee, which is dedicated to establishing best practices in mobile programmatic.

David Bloom is founder & CEO of Ordr.in, a Google Ventures-backed open platform for restaurant ecommerce. Offering a series of transactional APIs connected to the country’s fastest growing restaurant ecommerce network, Ordr.in is changing the way customers and restaurants engage and transact online. David and Ordr.in were featured in Entrepreneur Magazine’s Brilliant 100, the Silicon Alley 100 and numerous restaurant and technology publications. David is a frequent speaker on ecommerce, APIs and restaurant technology.

Mike Wokosin is the vice president of digital marketing at Redbox.  Wokosin’s responsibilities at Redbox span the omni-channel landscape of website, email, text, mobile apps, paid media and social driven by a robust marketing analytics and CRM team. Prior to joining Redbox, he held digital leadership positions at Warner Bros and NBCUniversal where he built global digital marketing teams, initiated social business programs that grew to over 150 million fans and developed strategies for the transition from physical to digital content delivery. Mike has had the opportunity to develop strategy and products at the enterprise, B2B and B2C level that range from global product catalogs and B2B portals, omni-channel ecommerce, CMS and media asset management systems.

AppSmyth was created four years ago to apply its team’s unique expertise in mobile apps and data analytics to transform marketing and customer engagement for the restaurant and retail industry. AppSmyth’s cloud-based SaaS platform allows retailers to quickly launch a mobile presence to extend the client’s brand and deepen its relationship with its customers. Clients can choose from a menu of configurable features including rewards and loyalty programs, personalized offers, social sharing and payments. AppSmyth also provides a client dashboard to manage mobile programs and campaigns. AppSmyth’s dashboard generates deep insights from customer usage and transactions to drive deeper engagement and sales.